As part of the creative team behind Adidas' Euro Style Cup 2024, we worked closely to craft a brand system that integrated the energy of football with the dynamic, ever-evolving world of streetwear. The core concept of the campaign was to create a cultural exchange between sport and design, where leading streetwear retailers across Europe competed in designing football jerseys that reflected their local communities, while engaging fans to vote for their winners in the knockout style competition.
The logo
Our team collaborated on a logo that merges the worlds of football and street fashion. It’s bold yet flexible, using clean geometric shapes to reflect the adidas brand language highlighting the streetwear football shirt. We ensured the visual language could be adapted across different touchpoints, from digital platforms to physical jerseys, while maintaining brand consistency.
The design approach derived inspiration from the world of European football design and streetwear, whilst also referencing the visual language of sound and music culture such as posters or flyers.
This influence permeates our visual identity, culminating in the development of a distinct and original aesthetic designed to resonate with the audience on multiple levels, in a clean, minimalistic and digestible way.
