#ThisIsEngineering campaign.
2022 Films
Improve lives with engineering
In collaboration with Engineering UK and industry partners, we developed the #ThisIsEngineering campaign. It aimed to inspire students to choose engineering as a career path. I was the creative lead on the project which involved working to find the right talent and stories, developing and presenting storyboards of films, and looking for the right stock imagery and music to make the films appeal to their Gen Z audience.
The campaign centred on the life stories of young engineers who had turned their passions into careers, following what they love into sport, fashion, robotics, design, aviation, prosthetics and more, proving the astounding breadth of engineering.
444k views in 1 month
Working towards fusion energy with Charlotte Wilkes
Charlotte is an Apprentice Mechanical Engineer at UKAEA, working on developing fusion energy. Fusion is a sustainable and carbon-free form of energy which has potential to dramatically change the way we live and how much energy is available in society. We went to UKAEA and filmed Charlotte carrying out her duties around the fusion complex while also going inside a real tokamak which she helps maintain. FYI a tokamak uses powerful external magnets to control fusion and would look at home on the set of star wars.
253k views in 1 month
Recovery Champion Ellis Parry
Ellis Parry’s life changed completely when his identical twin brother, Luke, had a fall ten years ago. They were both studying engineering at university, when Luke suffered a devastating brain injury and was told he might never walk again. Luke was in a critical condition for a month and, while caring for him, Ellis became aware of some of the problems in the healthcare system that might affect Luke’s recovery. These challenging life events would lead Ellis and Luke to create a company that developed a mobile app tailored to meet the unique needs of brain injury survivors.
Ellis’ and Luke’s story is an emotional one that shows how engineering can be used to forge a career in what ever you passionately believe in. We wanted to capture the story and the incredible journey they have been on which is developed further in longer form videos.
180K views in 1 month
Long form videos
2021 Films
Shape a better future
We posed the questions about the future and what a student could achieve through engineering:
How will you shape a better future? Designing greener cars, saving our oceans from single-use plastic, producing clean energy, reducing food waste…? Choose engineering to answer the questions.
788k views in 10 months
Meet Lucy,
Ocean Protector
Lucy is a product designer, an engineer, and the founder of MarinaTex. She believes that it’s important to live harmoniously alongside the planet and has invented a biodegradable plastic alternative using fish and sea waste. Lucy wants to shape a better future without single-use plastic. For her, engineering is solving problems by creating solutions.
498k views in 10 months
Meet George,
Race-car Re-inventor
George, from Peckham, is a performance engineer for Sir Lewis Hamilton’s X44 Extreme E race team. He grew up fixing bikes and was fascinated by how things worked. He chose engineering at GCSE and then realised that he could not only fix things, but design and build them too. Sustainability is at the heart of George’s work, which is reinventing electric racing to highlight climate change challenges. George describes himself as a humanitarian engineer who helps shape the future.